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Raúl Alvarez: Campesino Grit, Marketing Tenacity

The saying goes that the eyes are the windows to one's soul. Unmistakably, there is a dancing intensity reflecting from the two shining panes of our coming featured guest. Raúl Alvarez is a high-octane communications strategist during the week. On the weekends, he trades his business suit for basketball shorts and plays some of the most fervent over-40 roundball in the city of Grand Rapids. He joins Alan to talk about empathy, personal identity and getting stuff done.