As a young kid, Adam Khafif was already developing a sense for business, working in his off-school hours for the family's cookie business. In high school, he launched a streetwear company, completing his first sale – to his aunt! With the dauntless spirit of an entrepreneur, Adam sharpened his focus, majoring in business at Babson College and cementing his vision for his LSNP clothing line. Today, he sells hip clothing, all the while incorporating his core values that set LisnUp apart in a very competitive industry.